Looking to make your business more profitable?

WE GET IT.

AND WE CAN HELP.

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I am a Business Turnaround Guide. I help businesses discover and conquer the “sticking points” that are holding back the profits, growth, and cashflow for their emerging companies.

You can turnaround your business profit picture from blurry to the crystal-clear one that you imagined when you started your business.

If you are satisfied with your current level of business growth, profit and cashflow,
… you don’t need me.
If you would like to discover what an experienced Business Turnaround Guide could do for your company’s growth, cashflow and success,
… we should talk.

Schedule a right fit call

Does This Sound Like You?

Your business relies on you, or it all falls apart.

You want control of your business, but it feels more like your business is controlling you.

You work too hard for the amount of money you are taking home.

You're in a Catch-22. You want to grow your business but need cash to do so; but you can't get more cash without growing your business!

You don't have a simple way to know what's working - and what's not working - in your business.

You don't know the steps required to build a growing and more profitable business.

The source of these challenges are the “sticking points” in your business

Schedule a right fit call

Does This Sound Like You?

Your business relies on you, or it all falls apart.

You want control of your business, but it feels more like your business is controlling you.

You work too hard for the amount of money you are taking home.

You're in a Catch-22. You want to grow your business but need cash to do so; but you can't get more cash without growing your business!

You don't have a simple way to know what's working - and what's not working - in your business.

You don't know the steps required to build a growing and more profitable business.

The source of these challenges are the “sticking points” in your business

Schedule a right fit call

What can I do to help you discover and conquer these sticking points?

A financial guide, experienced in business turnaround strategies, should help the business owner feel that they are in complete control of their business and that their business in moving in the best possible direction.

The business owner just needs to know the steps. The WoodsFormula – a Profit Optimization System is a simple but powerful set of steps to turnaround a business not living up to its potential. The WoodsFormula steps:

Step 1. Create a specific, individual and actionable Profit Map to grow sales (and profits) and build a rock-solid profit foundation.
Then, EACH MONTH, I will--
Step 2. Track your profit and cash flow
Step 3. Analyze what's working towards success
Step 4. Analyze the “sticking point” holding back successful progress
Step 5. Meet with you for about an hour and I will give you two things

A Scoreboard - a very clear way to understand the performance of your entire business.
An Action Plan - I will give you a short list of the most important next steps that need to happen that month.

... all so that you will stay on track to have a growing, more profitable, and successful business.

This program combines my experience as business turnaround consultant, small business expert, and CPA, working with companies ranging from the struggling new business to Fortune 1000.

This system goes far beyond accounting, computers, software and quick fixes. It is a simple, up-to-date way for the owner to stay in tight control of their business. It is the secret to building a rock-solid business that you can sell, pass on to your children, or operate with minimum effort.

Schedule a right fit call

What makes Woods & Company different?

Most CPA and accounting firms concentrate on tax return preparation and creating complex financial statements with confusing technical jargon.
My focus is different. For over 40 years I have been giving my small and medium size clients a clear path and concrete steps to a growing and successful business.
If you practice anything for 40+ years, you are going to get pretty good at it.
I have become really good at it!

What makes Woods & Company different?

Most CPA and accounting firms concentrate on tax return preparation and creating complex financial statements with confusing technical jargon.
My focus is different. For over 40 years I have been giving my small and medium size clients a clear path and concrete steps to a growing and successful business.
If you practice anything for 40+ years, you are going to get pretty good at it.
I have become really good at it!

This is how one of my long-term clients explained the difference:

“Jack [John J Woods] is our virtual CFO – our chief strategist, number cruncher, therapist, coach, teacher, tax planner, peacemaker, voice of reason, excel-guru, master of numbers who helps us when we are stressed out to stay calm and have a growing and more profitable business. With Jack’s help, we have become VERY profitable!”

Julie W. Wholesale/Retail/Online Store

We specialize in helping small business owners have a growing and more profitable business.

We know first-hand what it feels like to be overwhelmed, lonely, confused, and frustrated.

But we also know what it feels like to have a business that's financially healthy and is producing more revenue, more profit and more cash (that we can take out of the business) than ever before.

And, we're on a mission to help as many business owners as possible have that kind of a business.

A business where you can finally take time off.

A business where you can finally take time off.
A business where you can finally earn real money.
A business that works for you...
...instead of you working so hard for the business.

Schedule a right fit call

About Us

Our founder, John J. Woods (Jack) is a CPA, entrepreneur, and consultant. He was a senior accountant for an international public accounting and consulting firm. Mr. Woods worked with clients such as May Department Stores, Rawlings Sporting Goods, Famous-Barr Division, General Dynamics, Bussmann, ITT Financial, Sigma-Aldrich and Colgate-Palmolive.

He now works primarily with small, emerging, entrepreneurial companies.

He has founded and co-founded a number of successful small businesses. He is co-creator of the entrepreneurial business management system: WoodsFormula.

Schedule a right fit call

About Us

He now works primarily with small, emerging, entrepreneurial companies.

He has founded and co-founded a number of successful small businesses. He is co-creator of the entrepreneurial business management system: WoodsFormula.

Schedule a right fit call

A Message from Jack:

I was lucky early in my career to have worked with some of the leading business turnaround people in the country. For instance:

Stanley J. Goodman–President, Chairman and CEO of May Department Store Company. He wrote the book on business turnarounds: “How to Manage a Turnaround.” He mentored me on my first business turnaround engagement.

When I worked with Rawlings Sporting Goods headquarters, I had the good fortune to work with Harry Figge Jr. (Figge International). He taught me a unique and powerful system of improving profitability. He wrote the book on effectively cutting cost: “Cutting Costs–An Executive’s Guide to Increased Profits.”

Using what I had learned from Misters Goodman and Figge, and combining it with some of the concepts of marketing guru, Jay Abraham. The simplified version is now called the WoodsFormula – a Profit Optimization System.

I hope you will explore the possibilities of this simple, yet very powerful system to bring you constant profit improvement.

I love helping business owners discover, conquer and destroy their “sticking points.”

Just Need the Basics?

We Have that Covered Too

For those who need assistance with the more routine accounting services such as Monthly Bookkeeping, Payroll Preparation, Income and Sales Tax Return Preparation, we have that covered too. Our strategic partners are the best, brightest and most cost effective professionals available anywhere to provide these basic services. We work seamlessly with these partners.

Schedule a right fit call

Schedule a Right-Fit Call

We may not be a right fit for you. You also may not be a right fit for us.

The only way to tell is to schedule a 20-minute “right fit call”.

On this call, one our CFOs will learn more about your business and determine if it's a right fit for both of us.

If it is, we'll tell you more about our service, the fee and you can decide if it makes sense to continue.

The next step is to schedule your Right Fit Call on the calendar below.

Schedule a right fit call

During the Right Fit Call, you may want to think about discussing these common business questions:

I know my business could be realizing more of its potential in sales, profits and cash flows – how do I figure out how to focus my business on the right actions?
Is buying my competitor the right move for me?
I am just not enjoying being in business – how can I have MORE FUN and make more money?
I feel like I am paying too much in taxes – how do I know if I need better tax planning?
I need more capital to grow my current business, to fund additional projects that would benefit me financially, or buyout my competitor – how and where can I obtain the capital I need at the lowest cost?
How do I get my staff to focus on the business areas that will make us more profitable?
We seem to keep dealing with the same problems over and over – how can I stop that?
I have no monthly or quarterly financial statements, or worse – I have them, and they are wrong or they do not make sense to me – how can I receive the information that I need to run my business effectively?
How do I find a first-rate professional, at a reasonable cost, to help me with tax return preparation, bookkeeping, financial statement audits and reviews, day-to-day accounting matters, payroll preparation, and more?

Woods & Company:

Your One-Stop Financial Partner

At Woods & Company, we operate like a laboratory—constantly researching and testing “what works” in business. Our mission is to bring you proven strategies that leading businesses use to thrive. Our CFO services can help you optimize profits and maintain an iron grip on your finances—so you can stay focused on delivering results.

Profit-Focused Outsourced CFO

Stop Losing 20–30% of Your Profits

Running a company often means juggling unique challenges—seasonal revenue swings, specialized costs, and high operational demands. Research shows that even passionate, hands-on owners can lose 20–30% of their profits through unprofitable products, services, or transactions. We help you plug those leaks by creating a customized Profit Management Process, ensuring your hard-earned revenues stay in your pocket and fueling your next big climb.

Our Unique Approach

Profit-Oriented Control: We blend traditional CFO roles (like budgeting, forecasting, and variance reporting) with our proprietary WoodsFormula, a simple yet powerful system for optimizing profits.

Growth & Cash Flow: Supercharge sales, streamline cash flow (despite seasonal ebbs and flows), and secure better financing to fund equipment, staffing, and expansion.

Actionable Profit Map: Develop a clear, step-by-step plan to eliminate unprofitable areas and reinforce your strongest revenue drivers—whether that’s guided trips, gear sales, or specialized clinics.

Proven Best Practices: We tap into a nationwide network of CFOs, consultants, and entrepreneurs to bring you the “stuff that works.”

Why It Matters

A profit-oriented CFO helps you feel in complete control of your business. From identifying hidden profit leaks to guiding big-picture strategy, our outsourced CFO service keeps your adventure company moving in the best possible direction.

Bookkeeping & Accounting

Foundational Accuracy for Informed Decisions

In a business, every purchase, booking, and investment matters. Reliable bookkeeping is the backbone of any successful enterprise, and ours ensures your financial data is accurate, up-to-date, and easy to interpret—so you can focus on profit, not spreadsheets.

Up-to-Date Records: Know where your money is going at all times.

Monthly/Quarterly Reports: Stay on track with clear financial statements.

Streamlined Processes: We help you set up efficient systems to save time and cut down on costly errors.

With clear, consistent accounting data, you’ll have the insight you need to make decisions and drive the strategy your CFO sets in motion.

Business Tax Services

Protect Your Profits & Stay Compliant

Effective tax planning can make or break your bottom line. By integrating your tax strategy with our insights, we help you minimize liabilities, navigate equipment deductions, and free up capital to implement new business ideas.

Proactive Tax Planning: Identify industry-specific deductions, credits, and opportunities—from outfitter expenses to travel-related write-offs.

Compliance & Filings: Ensure timely, accurate reporting, and avoid penalties that can eat into your seasonal revenue.

Long-Term Strategy: Align your tax approach with broader financial goals, from debt management to business expansion.

By blending tax expertise with a profit-first perspective, you’ll hold on to more of what you earn—and have more to reinvest in the experiences that keep your customers coming back for more.

Take Control of Your Financial Future

Don’t let hidden losses erode your bottom line. Let Woods & Company tailor a financial strategy that maximizes profits, fuels sustainable growth, and keeps you firmly in the driver’s seat.

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ABOUT US

John Woods, CPA

John J. Woods (Jack) is a CPA, entrepreneur, and consultant. He was a senior accountant for an international public accounting and consulting firm. Mr. Woods worked with clients such as May Department Stores, Rawlings Sporting Goods, Famous-Barr Division, General Dynamics, Bussmann, ITT Financial, Sigma-Aldrich and Colgate-Palmolive.

He has founded and co-founded a number of successful small businesses. Mr. Woods speaks on topics including: Financial Management of the Emerging Business and Explode Your Profits (a 3-Day Workshop). Within an international partnership, he is co-creator of the entrepreneurial business management system FOCUSED-MANAGEMENT™.

Mr. Woods has practiced public accounting since 1973 and specializes in working closely with entrepreneurial companies.

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TESTIMONIALS

Our Client Reviews

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